India`s Pet Care Brand Heads Up for Tails (HUFT): Growth Story
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Code : MM0092
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Region : Asia |
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Abstract: Launched in 2008, Heads Up for Tails (HUFT) grew into India's largest pet care company by 2023, offering 5,000 products through an omnichannel model. Targeting millennials and young couples, it focused on premium products and tier II city expansion while addressing challenges in shifting pet ownership perceptions and managing high pet care costs. |
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Pedagogical Objectives:
Keywords :India; pet care; pet care market; omnichannel; segmentation; brand; positioning; pet ownership; pet parent; HUFT; Heads Up For Tails; Petcare; Pet care
Contents :
» Introduction
» Global Pet Care Market
» Indian Pet Care Market
» Huft’s Growth
» Road Ahead
» Exhibits
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